Entries related to: marketing

How to Make Money as a Language School Owner

Language schools have a significant impact on the economy. Surprised? Don’t be. Language instruction has proven to have impressive financial benefits in the countries where the industry is abloom. In fact, a 2014 BVA study by Campus France for French Language Training in France says that FSL (French as a second language) training provides $2.1 billion in direct economic profit to France. Moreover, the study pointed to a number of additional positive impacts of language instruction on the economy, beyond the net fund. These include:
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5 Things to Consider Before Starting an ESL School

One road you can take as a seasoned ESL instructor (or even just an enthusiast!) is to open a language school. The rewards are immense if you are successful. But, what if you are not? How do you even open an ESL school? Are language schools profitable? The questions don’t end there. In fact, you will have many more along this journey.
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3 Branding Strategies for ESL School Owners

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Language School Advertising Tips: How to Market Your ESL School

 Times have changed for the education industry. When it comes to utilizing marketing tactics to achieve their goals, schools are now on par with businesses of other industries. And it's no surprise. The market itself has pushed toward this change — as parents now have a wider range of choice when it comes to selecting a school for their child.
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8 Tested Strategies for Effective Change Management

What’s the likelihood that a major change in your school will yield the long-term results you want?
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Successful ESL Program Models

The past two decades have brought the second largest wave of immigration to the United States. Unfortunately, the states are struggling to keep up. Based on recent data by NPR, researchers found that no matter where they go to school, most ESL students are struggling due to having little or no access to quality instruction.
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How to Start an Online English Teaching Business in 5 Steps

By MK Argo
As with any brick and mortar company, online business planning can be incredibly challenging and time consuming. In particular, the online ESL market is growing daily, and it can be hard to keep track of the latest trends and programs in the ESL business world. These reasons, and many more, make creating an online ESL teaching business daunting. To help you navigate the challenging world of business, here are five easy steps you can take to create your dream teaching company.
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5 Ways to Make Your ESL School Competitive with a Digital Presence

As of 2018, the worldwide education industry has seen a 320% increase in the number of international schools across the world. The International School Consultancy reveals that there are more than 8,000 English-centered international schools, with over 4 million students.
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