5 Things to Consider Before Starting an ESL School

One road you can take as a seasoned ESL instructor (or even just an enthusiast!) is to open a language school. The rewards are immense if you are successful. But, what if you are not? How do you even open an ESL school? Are language schools profitable? The questions don’t end there. In fact, you will have many more along this journey.
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3 Branding Strategies for ESL School Owners

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What is ESL? - The ESL Terms You Need to Know

By MK Argo
When educators approach the topic of English as a Second Language, there are many terms for teachers, administrators, and principles to remember. Many of the terms in this educational realm are consistently misused because of how subtle the differences can be. Though the differences are subtle, they can be vitally important when developing an ESL program or understanding learners, assessments, and professional titles. This is a comprehensive, alphabetized list describing many of the most important and common ESL terms and their definitions to ensure your program is utilizing the correct language in training, marketing, planning, and hiring.  
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How to Market Your ESL School

 Times have changed for the education industry. When it comes to utilizing marketing tactics to achieve their goals, schools are now on par with businesses of other industries. And it's no surprise. The market itself has pushed toward this change — as parents now have a wider range of choice when it comes to selecting a school for their child.
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8 Tested Strategies for Effective Change Management

What’s the likelihood that a major change in your school will yield the long-term results you want?
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Successful ESL Program Models

The past two decades have brought the second largest wave of immigration to the United States. Unfortunately, the states are struggling to keep up. Based on recent data by NPR, researchers found that no matter where they go to school, most ESL students are struggling due to having little or no access to quality instruction.
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5 Ways to Optimize Your Online ESL Teaching Business

By MK Argo
As with any brick and mortar company, online business planning can be incredibly challenging and time consuming. In particular, the online ESL market is growing daily, and it can be hard to keep track of the latest trends and programs in the ESL business world. These reasons, and many more, make creating an online ESL teaching business daunting. To help you navigate the challenging world of business, here are five easy steps you can take to create your dream teaching company.
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5 Common Classroom Challenges You Should Never Ignore

The greatest threats to your ESL school's viability may be harder to spot than you think. That's because they're hiding in plain sight. Swelling class sizes, unmet student needs, disengaged management and out-of-pocket teacher spending are signs that your school could be in trouble. Like rainwater on rock, they gradually erode your foundations.
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Signs Your ESL School Needs a Technology Makeover

Is your ESL school caught in a technological time warp? The likely answer is yes. 
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What Principals Can Do to Support ESL Learners

Rising immigration trends are creating an influx of students learning English as a second language in US schools. However, statistics show that students in ESL programs often underperform when compared to their peers. This shows a problem in the education system that needs to be immediately addressed. In two decades, ESL students are projected to comprise more than one‐third of the student population in US public schools. Thus, the importance of improving their education will not diminish any time soon.
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