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Rethink Your Language School Business Plan To Maximize Profit

Language schools have a significant impact on the economy. Surprised? Don’t be. Language instruction has proven to have impressive financial benefits in the countries where the industry is abloom. In fact, a 2014 BVA study by Campus France for French Language Training in France says that FSL (French as a second language) training provides $2.1 billion in direct economic profit to France. Moreover, the study pointed to a number of additional positive impacts of language instruction on the economy, beyond the net fund. These include:
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Language School Advertising Tips: How to Market Your ESL School

Times have changed for the education industry. When it comes to how to advertise a school and utilizing marketing tactics to achieve their goals, schools are now on par with businesses of other industries. And it's no surprise. The market itself has pushed toward this change — as parents now have a wider range of choice when it comes to selecting a school for their child.
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8 Tested Strategies for Effective Change Management

What’s the likelihood that a major change in your school will yield the long-term results you want?
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Successful ESL Program Models

The past two decades have brought the second largest wave of immigration to the United States. Unfortunately, the states are struggling to keep up. Based on recent data by NPR, researchers found that no matter where they go to school, most ESL students are struggling due to having little or no access to quality instruction.
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5 Common Classroom Challenges You Should Never Ignore

The greatest threats to your ESL school's viability may be harder to spot than you think. That's because they're hiding in plain sight. Swelling class sizes, unmet student needs, disengaged management and out-of-pocket teacher spending are signs that your school could be in trouble. Like rainwater on rock, they gradually erode your foundations.
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Signs Your ESL School Needs a Technology Makeover

Is your ESL school caught in a technological time warp? The likely answer is yes.
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How To: Solve 5 Common Problems Faced By Teachers in Teaching English Language in ESL Classrooms

By MK Argo
Working in the English as a Second Language field is a wonderfully challenging and complex endeavor. If administrators and teachers work together to solve the common problems of these programs then many of the issues become less formidable. Here are five common problems faced by ESL teachers and administrators and their solutions.
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ESL Recruitment: Tips for Attracting the Best Teachers

How much can it cost you to hire the wrong ESL teacher? Quite a lot, actually. When a candidate proves to be a less-than-ideal fit, you can plan to spend six to nine months of the ESL teacher’s salary to find and onboard a replacement, Gallup reported. To put that into context, a teacher who’s hired at $45,000 annually may require up to $33,750 to replace.
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How to Make an ESL School Website Competitive with a Digital Presence

As of 2018, the worldwide education industry has seen a 320% increase in the number of international schools across the world. The International School Consultancy reveals that there are more than 8,000 English-centered international schools, with over 4 million students.
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5 Ways to Retain ESL Teachers In Your School

For any ESL school, recruiting and retaining highly qualified teachers is high on the priority list. What would be of ESL programs without amazing instructors? Unfortunately, as the job of the modern teacher is becoming more demanding, and the salaries are not keeping up with the workload, teacher retention rate is becoming low across many disciplines. The statistics are concerning - almost 16% of teachers leave the field each year External link , with 40%-50% of new teachers abandoning the profession within the first five years.
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