You're thinking of starting an ESL school, or already operate one, but would like to see it be more successful. But what makes a successful language school? How can your school join the ranks of the best? The answers may be found through the scientific method — observing, asking questions, forming an approach, acting, and analyzing your findings. Then, you evaluate the process and its conclusion and start again! Through this trial and error method, you will find the method that works for your school, make money, and, most importantly, bring your students to success.
We at Your Agora are here to get you started with facts and observations, but it’s up to you to act and learn from what you have learned here and your trials. The future of language schools is bright. If you’re ready to do the work, your school may stand among the leaders of the industry.Let’s get started with the observation. What are the features of a successful school? Which of these aspects does your school already have or lack? It’s important to recognize these elements and form a plan that takes them into consideration. Think about the characteristics shared by the most prosperous schools in the education market. According to research, these schools implement the following:
Successful schools exist due to their commitment to the surrounding community — the faculty, students, and parents. By engaging with the community in an active and authentic way, these schools pave their path to success.
The best schools know that their efforts must reach beyond the classroom. They frame learning in a way that involves not only the students themselves, but also the parents and community members. What does the parent and community involvement look like? It emerges from support and monitoring of student’s studies at home and volunteer work around the school.
Teachers play their own role in student engagement by deliberately forming their lesson plans to compel students into active learning. This results in students making the effort to get deeply involved in the learning process.
According to multiple research studies, engaged students:
In contrast, disengagement:
Ensuring that students care about the material and that they know how much you and their teachers care about them and their education is critical. To increase student engagement, a study in Journal of Classroom Interaction suggests that teachers should create cognitively demanding tasks and environments. What makes teaching material effectively challenging? It’s all about what the academia calls the academic press, which is a combination of the student working hard and the teacher displaying passionate engagement with the subject.
Doug Lemov, in “Teach Like a Champion,” offers five great tips for setting up a challenging classroom with high but manageable standards:
“School culture is the set of norms, values and beliefs, rituals and ceremonies, symbols and stories that make up the 'persona' of the school” — Dr. Kent D. Peterson, Department of Educational Administration at the University of Wisconsin-Madison.
Safety and security — the two factors at the top of Maslow’s Hierarchy of Needs. Your students must truly feel the two essential ingredients in order to engage in deep and meaningful learning. But, isn’t safety and security a given in a school? You may be surprised, but student safety and security go beyond having guards or anti-weapon policies. They also mean that the students feel emotionally safe in an environment that promotes self-worth and personal accomplishments.
That’s where a positive school culture enters. It seeks to find a balance between encouraging students to take academic risks and undertaking challenges, while protecting the students’ emotional well-being. The balance is delicate and may have dire consequences if broken, as a highly demanding academic environment has a very negative effect on students. In fact, excessive academic pressure promotes “high levels of anxiety, both generalized and acute, increasing levels of stress, of depression and worrisome levels of what I would call perfectionism,” says mental health expert Pat Hunt.
How can schools foster a healthy culture for their students and staff? Education experts at Ignite suggest that the first step is finding consistency in actions, practices, and behaviors through a common language that drives the change you wish to see. They have created a list of attributes of both toxic and healthy school cultures, allowing you to take the first step toward positive change:
In a school with a positive culture, Dr. Peterson says, “There's an informal network of heroes and heroines and an informal grapevine that passes along information about what's going on in the school ... [A] set of values that supports professional development of teachers, a sense of responsibility for student learning, and a positive, caring atmosphere” exist.
A positive school culture:
On the other hand, in a toxic school environment, “teacher relations are often conflicting, the staff doesn't believe in the ability of the students to succeed, and a generally negative attitude prevails,” notes Peterson.
A toxic school culture:
In a time when schools are held accountable to the highest standards, effective school leadership is crucial for a school’s success. Offering leadership and guidance for the staff, fostering expectations for students, and establishing social norms for teachers and parents should all be a part of the school leadership structure.
How can such a structure be implemented? A number of studies on effective school leadership focus on three specific factors:
The base of effective leadership is organizational knowledge — understanding and supporting what aspects comprise your school. This includes having the knowledge of individual student needs, the strengths and weaknesses of instructors, details of the programs and curricula, personal data, and schedules.
What are the practical applications of this knowledge? The data-driven understanding of your school gives you a clear picture of the instructional ability of your teachers, student skill gaps, the status of the available resources, etc. It may be used for effective decision-making including resource allocation, professional development, funding and procurement.
The data aspect of effective leadership goes back to organizational knowledge. However, this key factor focuses on using the data inside and outside the school to improve instruction. The process includes an ongoing analysis and assessment of data. This may include holding data meetings to help a school form effective instruction, identifying and monitoring students that need intervention, and providing school leaders with the opportunity to modify instructional programs as needed. When student data is closely examined on a frequent basis, teachers understand the importance of driving improvements directly on performance indicators.
Scheduling is one of the key factors behind the success of high-performance schools. Effective scheduling not only maximizes the number of available staff, but gives teachers the needed time for instruction, while providing activities and tutoring for students in need. Allocating time for data meeting must also be of high priority — it allows teachers to set and implement instructional decisions for their classrooms. A lack of proper scheduling for these meetings results in a missed opportunity to improve student outcomes.
You’ve observed the practices of successful schools and made a clear assessment of how your school stands among them. What now? It’s time to find the right approach for your school and to act! Don’t worry, we’ll help you get started.
Your plan of action may be broken up into three categories. The three factors that you can and should focus on now are Attendance, Attachment and Achievement. By addressing these factors, you combine the example of successful schools with practical strategies.
Fix Attendance
Chronic absenteeism, defined by the student missing 15 or more days per school year, affects up to 14% of school populations. Missing school has a negative impact not only the student’s academic achievements, but on the school’s performance. Solving this prevalent problem involves designing and implementing evidence-based strategies that reduce excused and unexcused absences. The key to resolution is engaging the child through collaboration between the parent, the school and the local authority.
Care, support, and mutually-defined expectations establish meaningful connections with the students and their families. Attachment includes a positive school culture, family and community engagement, as well as student-focused instruction and activities.
In Activating the Desire to Learn, author Bob Sullo discusses a body of psychological research that states that humans are motivated from the “inside out.” He points out that schools that implement practices around the celebration of achievement truly motivate students to become engaged with their studies. It is the school’s responsibility to not only provide the tools and resources for the completion of courses, but to celebrate students’ accomplishments to push them to become lifelong learners. Student achievement may also be encouraged by the following:
When you implement some of the strategies for your school, it’s crucial to keep close records of the process. The final step of the scientific method is determining what the results of your experiment show and deciding on the next actions to take. Incorporate the evidence and experience of other schools to advance your own. Keep in mind that many iterations may be required for your school to confidently establish a method for success. However, with perseverance and the right research, your language school will exceed the expectations of both you and your students!
Let us be your helping hand. At Your Agora, we built an online platform that makes the lives of ESL teachers a bit easier. With a collaborated library of teaching material, user-friendly tools for scheduling, and automatic scheduling, Your Agora is there to make your language school more efficient and proactive in student learning. With plenty of research and a team of teachers from all over the world, we created a software that will advance you toward your goals!