You're thinking of starting an ESL school, or already operate one, but would like to see it be more successful. But what makes a successful language school? How can your school join the ranks of the best? The answers may be found through the scientific method — observing, asking questions, forming an approach, acting, and analyzing your findings. Then, you evaluate the process and its conclusion and start again! Through this trial and error method, you will find the method that works for your school, make money, and, most importantly, bring your students to success.